Where to captain?

So I am getting a degree.  A masters degree in Digital Media. There is a great amount of hype surrounding digital media and everyone is talking about it, but yet no one can really explain what it is.  We are entering a new medium that will encompass all other forms of communication, or are we?  Is digital media, social networking going to be our next form of communication or is this just a phase?

Well, that is hard to say and I do believe that like all things, the hype will fade.  Facebook will be a part of the past, but there will be something to replace it.  There will always be a progression of technology, even in social media.  Starting with friendster, myspace then it was facebook.  Who knows the succession of social media or communication for that matter?  I have a 2 year old niece that can work my iphone better than myself and that still surprises me.  And that apparently is the norm for children today.

Where am I going with this degree?  Well, I am gaining knowledge in its stages of progression.  And that is priceless.  There is great change and confusion in my industry but with that comes exploration and innovation. Also,  with that comes responsibility, especially for bigger companies.  Security can be breached in social media situations.  The future of a business can be tweeted away, or posted on a blog.  There is no privacy on the web, and the privacy that is available is not very secure.

I think that there can be the best of both worlds.  Maybe that is the optimist in me but social media does play an important part of marketing, and it can also hinder a company's reputation.  That is where I feel the future must lead us.  A compromise, a feeling of security for companies that need social media for marketing to the next generation.  That is why I am here.  To figure out how I am going to market to my 2 year old niece that can swoop pictures, open up apps and download new ones on a phone that I have had only a few months.  How does she know all this?  Instinct.

So, one of my goals is to get inside my two year old nieces head to see what and how they understand the new wave of technology.  I will be starting a video this week analyzing toddlers and their technology.  It will be a humorous look at our culture, and at the next generation.  Anyone have a toddler that would like to be part of this explorational video, please let me know...

Toddlers and Technology....  Where to?